Trinidad and Tobago designer Nicolette Leacock’s new collection celebrates a shared West Indian identity, with pieces made for the stadium and beyond.
For Nicolette Leacock, West Indies cricket represents something bigger than a match. It is a connection that can bring Caribbean people together across island identities and national borders. That sense of belonging is the inspiration behind SUPERFAN’s new officially licensed West Indies cricket fanwear collection, launched in collaboration with Cricket West Indies.
Nicolette Leacock, founder and creative director of Superfan
Available online since Oct. 4, the debut SUPERFAN x West Indies Cricket collection brings cricket heritage into everyday style. The range includes apparel, headwear and accessories, drawing inspiration from the sport’s visual history and classic Caribbean sporting style. Its campaign says it simply: “Made for the stadium & beyond.”
From Carnival Culture to Cricket Fanwear
Leacock, a Trinidad and Tobago entrepreneur and designer, founded the Caribbean Carnival and lifestyle brand MRCH before creating SUPERFAN. Her work with MRCH centered on products designed specifically for Caribbean consumers. SUPERFAN brings that same perspective to sport and fan culture.
I grew up seeing what West Indies Cricket means to the Caribbean. It is one of the few things that can make us forget which island we are from for a moment and collectively identify as West Indian, Leacock said in the launch announcement.
That idea of collective identity gives the collection its purpose. Rather than treating fanwear as something reserved for the stands, Leacock envisioned pieces that supporters could incorporate into their lives beyond cricket.
I created SUPERFAN because I saw an opportunity to rethink what fanwear could look like for us. West Indies Cricket has an incredible visual history and cultural significance, and I wanted to create pieces that let fans carry that identity beyond a match, a tournament or the stadium, she said.
Caribbean Pride, Everyday Style
The collection moves beyond traditional team merchandise, with pieces intended for the way fans dress, travel and celebrate. Its audience includes supporters in the Caribbean and those carrying their West Indian identity abroad.
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The campaign phrase “15 FLAGS. ONE TEAM.” captures the launch’s emphasis on regional unity. It brings the collection’s central idea into focus: distinct Caribbean identities connected through a shared team.
For the diaspora, that approach offers a way to express a connection to the region without waiting for match day. For fans at home, it places Caribbean culture at the center of the design conversation, rather than treating it as an afterthought.
A Wider Invitation to West Indies Fandom
For Cricket West Indies, the licensing partnership is also a way to reach people beyond its traditional cricket audience. CEO Chris Dehring described the collaboration as part of a broader effort to make West Indies identity more accessible through culture and style.
This collaboration with SUPERFAN builds on this by creating fanwear that extends beyond traditional cricket merchandise and appeals to anyone who connects with Caribbean culture, style and the West Indies identity, Dehring said.
That wider invitation is what distinguishes the launch. Dedicated supporters remain central, but the collection also makes room for people whose connection begins with Caribbean heritage, fashion or a sense of belonging. With a Caribbean founder behind the designs, SUPERFAN brings a regional perspective to how that identity can be worn.
The SUPERFAN x West Indies Cricket collection is available at shopsuperfan.com. Follow @superfanbynico and @windiescricket on Instagram for campaign updates.
